Improving her journey: Women’s healthcare through “the change” needs to change.

By encouraging women to take ownership of their health throughout menopause, IU Health’s new center aims to improve their quality of life.

Adrienne Brown, Galo Carrion, Michelle Kwolek, and Rob Wessell (with guidance from Youngbok Hong)

Planning and conducting interviews, analyzing and synthesizing data, visual sense-making, collaborating, designing and facilitating participatory sessions/workshops, service blueprinting

Project background:
Completed in 16 weeks.

Dr. Omicioli, an OBGYN specializing in menopause treatments, approached Herron School of Art and Design’s graduate program with a project to do research to inform the design of a new center for women’s healthcare needs related to menopause at the IU Health North hospital. 


We interviewed a few groups of women were anticipating, going through, or have gone through menopause. We also did an interview with an OBGYN at IU Health North.

Doctors don’t have a lot of resources to dedicate to women going through menopause, so they would be glad to have a place like the center to refer patients.

Women feel like no one can relate to their menopause experience except a woman who has gone through it herself. They like to know they aren’t alone facing the struggles that come with it.

Visualizing the System

The center’s services can address the needs that women experience in these four areas.


A card sort with IU Health stakeholders helped us develop a proposed solution framework. 

We determined which solutions were appropriate for the context of IU Health, the patient’s home or her work environment. It also helped us identify the people who would be needed for implementation.

We envisioned that the center’s services need to exemplify that the patient has a choice in her care. 

By creating a service model, we determined how her experience through the center could go, as well as what tools and support processes would be needed. It allowed us to define the steps needed to move the concept forward.

Prototyping: Service Model

Prototyping: Supporting the Patient

A. Health Assessment Form
The patient fills out her past and current health and lifestyle information. The questions reveal how she can be motivated and also allow her to reflect on her health, encouraging problem ownership. 

B. Health Coach
The Health Coach will have experienced menopause herself and have knowledge of women’s health, treatment options, and the healthcare system. Coaches co-create a healthcare plan with the patient. 

C. Healthcare Plan & Binder
When creating a healthcare plan with her coach, the patient feels she is able to make decisions herself, while still having guidance. A binder houses her care plan, educational content, and suggested resources. 

Project Outcomes

  • Stakeholders received the system visualization, framework of potential solutions, and proposed service model.
  • To get additional IU Health staff interested in this project, we gave a presentation.
  • We provided next steps for implementation, such as brand development.

The four group members equally split writing responsibilities by sections. I designed the visual sensemaking and proposed service model maps. The overall book layout was designed by Galo Carrion.

Summary poster